PUBLICATION PLAN & AD TARIFF - 2015
The Consumer Electronics Trade Magazine Rateko is publis-
hed by Eor AB in cooperaon with the Trade Organisaon
ElektronikBranschen and distributed to suppliers and all retail
shops within AudioVideo, Digitalbukerna, Electra Gruppen,
El-Giganten, Elkedjan, ELON, Elspar, Euronics, Hemexperten,
Hemmabukerna, Media Markt, NetOnNet and SIBA, as well
as to independent retailers. The magazine is also distributed
to all telecom stores within Dialect, The Phone House, 3, Ring
Up, Telenor and Telia, plus to all Cant-cered service techni-
cians, service shops, schools, libraries and private individuals.
The circulaon of Rateko is approximately 5 300 copies and it
is published six mes per annum.
The Swedish Trade Magazine within Consumer Electronics has
been around for 72 years and was 1943-1953 called ”Radio-
handlaren”, 1955-2009 ”Rateko” and 2010-2013 ”Elektronik-
Branschen”. From 2014 it is called ”Rateko” anew.
The Trade Magazine is read by Managing Directors, Retail Out-
let Managers, Purchasing Managers and Sales Personnel – that
delivers your message to the end consumers.
When adversing in Rateko one is creang direconal and
qualitave exposure to key gures in the trade.
Rateko 2015 includes informaon about Consumer Electronics
as well as large and small appliances – the allocaon however
is not 50/50, as more pages concerns Consumer Electronics
than appliances.
AD INFORMATION
Prices are exkluding VAT but includes statutory adversing tax.
Terms of payment 30 days net. Interest on overdue payment
10% + currently valid minimum lending rate.
Full page: 210x297mm. Half page: 210x148,5mm/105x297mm
On bleed adversements a 3 mm margin is required on each
edge, which means a full page bleed adversement is to have
the dimensions 216x303 mm (the outermost 3 mm around
the area of 210x297 mm will be cut away. This is necessary in
order to avoid white edges around the adversement).
Ads are to be delivered as high-resoluon PDF-les with
embedded fonts and images (PDF-version 1.5 – 300 dpi)
or as a 300 dpi CMYK-image in JPG/JPEG format.
E-mail ads to ola@rateko.se.
More info on www.rateko.se, where the Swedish Consumer
Electronics Trade Magazine can be read in PDF-format.
AD BOOKING / CONTACT
If you are interested in adversing in Rateko, or have any kind
of queson regarding the Swedish Consumer Electronics Trade
Magazine, do not hesitate to get in touch via e-mail or phone.
Ad booking: contact Ola Larsson
ola@rateko.se
+46 709 30 95 05
PUBLICATION PLAN 2015
Number Ad deadline Publicaon
# 1 4 February 13 February
# 2 1 April 10 April
# 3 3 June 12 June
# 4 19 August 28 August
# 5 14 October 23 October
# 6 2 December 11 December
AD TARIFF 2015
Ad Price
Six full pages 99 000 SEK (16 500 SEK per ad)
Three full pages 59 400 SEK (19 800 SEK per ad)
Six half pages 59 400 SEK (9 900 SEK per ad)
Three half pages 35 700 SEK (11 900 SEK per ad)
One full page 25 000 SEK
One half page 15 000 SEK
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Ola Larsson Editor in Chief
Rateko / Eor AB
Address: Eor AB, c/o Ola Larsson
Krisnebergsvägen 8, 1tr, 112 44 Stockholm, Sweden
Mobile: +46 709 30 95 05
www.rateko.se
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